POWERTRED
POWERTRED brings premium agricultural tyres to New Zealand's farms and contractors. Tyres built for performance, and a site that doesn’t mess around.
Website Design
Project Overview
Client: POWER TRED
Industry: Automotive and Heavy Equipment
Goal: To design a product-focused website for a nationwide agricultural tyre distributor that felt performance-driven and no-nonsense, a site built for farmers and contractors, not marketers.
POWER TRED is a sister company to Power & Earth. In early 2025, they announced they were bringing Pirelli's newly reintroduced agricultural tyre range, manufactured by Prometeon, to New Zealand for the first time. That launch is what drove the site: POWER TRED needed a space of its own to bring everything together and show what they do, rather than sitting as part of Power & Earth's existing presence.
While at Design Juice (a design agency in Mount Maunganui, NZ), I designed their new website homepage in Adobe XD, creating a digital space that felt strong, structured, and easy to navigate for time-poor customers. POWER TRED's brief was clear: modern, rounded, and built around their blue and grey brand colours, nothing generic or off-the-shelf.
They needed a homepage that led with confidence and made a technical product feel approachable. I designed a layout that clearly highlights POWER TRED's trusted brands while giving equal weight to POWER TRED's company values.
With a rural audience in mind, the design keeps things sharp but simple. It avoids clutter, and focuses on function. It uses strong type and grounded brand colours to draw attention to clear calls to action that support customer trust and drive enquiries. Once POWER TRED signed off on my designs, I worked closely with a developer to bring the final site to life.