POWERTRED
POWERTRED brings premium agricultural tyres to New Zealand's farms and contractors. Tyres built for performance, and a site that doesn’t mess around.
Website Design
Project Overview
Client: POWERTRED
Industry: Automotive and Heavy Equipment
Goal: To design a product-focused website for a nationwide agricultural tyre distributor that felt performance-driven and no-nonsense — a site built for farmers and contractors, not marketers.
Full site here.
POWERTRED is driven by performance and they needed a site that matched. While at Design Juice (a design agency in Mount Maunagnui, NZ), I designed their new website homepage in Adobe XD, creating a digital space that felt strong, structured, and easy to navigate for time-poor customers.
They needed a homepage that led with confidence and made a technical product feel approachable. I designed a layout that clearly highlights POWERTRED's trusted brands while giving equal weight to POWERTRED's company values.
With a rural audience in mind, the design keeps things sharp but simple. It avoids clutter, and focuses on function. It uses strong type and grounded brand colours to draw attention to clear calls to action that support customer trust and drive enquiries.
Final files were delivered to a developer for build.