Rebel Roast
Rebel Roast, a fictional cold brew coffee brand, needed a full visual identity and packaging system that could cut through the earthy minimalism of specialty coffee. Bold, disruptive, and impossible to ignore on shelf.
Packaging Design
Project Overview
Client: Self-initiated conceptual project
Industry: Packaging / FMCG
Goal: To create a bold, fictional coffee brand that disrupts the earthy, minimal aesthetic of specialty coffee. Loud, punchy, and unapologetically confident on shelf.
Rebel Roast is a conceptual cold brew coffee brand built from the ground up, identity, packaging, and brand world included. The brief was self-set: design something that would actually stop someone mid-aisle.
Specialty coffee has a look. Kraft paper, muted tones, hand-drawn botanicals, words like "single origin" in small serif type. Rebel Roast is the opposite. Bold script, saturated colour, all-over pattern, attitude. A disrupter in a category that takes itself very seriously.
Three flavours, three colourways!
— Cold Brew Matcha, Spicy Mocha Blend, and Dark Roast Espresso —
Each with its own energy while sitting together as an unmistakable family on shelf.
